Marlow SL7, UK

Junior Planning &
Insight Analyst

Full Time - Permanent
£23,000 to £28,000pa

About the Company

An expanding Advertising Marketing Services division of well known, international brand headquartered in Marlow who are a progressive, forward thinking business, offering excellent benefits and plenty of scope for professional development and career progression. We are looking for someone who has a passion for all things 'data' and who is keen to start a career with this focus. Graduates are also welcome to apply.

About the Role

The purpose of the role is to deliver cross functional support to the Planning & Insight Team across the entire client base. This includes:


Planning

  • Develop a working knowledge of data sources and techniques to solve client targeting objectives

  • Interpretation of targeting briefs to provide best solution to achieve client objectives

  • Production of Rankings, Profile and Maps using GIS software.

  • Develop and update predictive response models

Reporting and Analysis

  • Provide regular (daily, weekly, monthly) campaign performance reports

  • Provide analysis and insight with the above as required

  • Produce presentations on campaign performance showing trends, analysis, learnings and actionable recommendations

  • Provide presentations on overall market insights & support with new client pitches

Schedule production for bookings

  • Preparation of optimised schedules for media activity

  • Liaise with Client Services and delivery teams to process bookings efficiently

Requirements

We are looking for a logical, analytical thinker with an excellent attention to detail. Naturally a team player, problem solver with a hunger for knowledge.


Key Skills & Qualities

  • Good evaluation and analytical skills - able to analyse and interpret data and results logically, spot trends, make inferences, contrast and compare results, draw conclusions and make recommendations.

  • Attention to detail - able to work to a high degree of accuracy when preparing all documents and reports

  • Time management & organisation - capable of managing multiple tasks effectively, managing projects and achieving deadlines

  • Communication - good verbal and written communication skills along with ability to set realistic expectations on all work

  • Proactive problem solving - propose solutions to problems and action them